Dining Chairs
Upholstered and metal-frame dining chairs — velvet, PU or fabric on steel or beech legs, built for hospitality and contract dining.
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Anji, Zhejiang · the chair town of China
Everyday seating, done properly.
Demu (DM Chairs) has been building dining, leisure and office chairs and bar stools from Anji, Zhejiang for over two decades. We supply contract and hospitality buyers who need the photo to sell and the chair to last.
Four chair families · OEM & ODM both welcome · built and tested to BIFMA / EN patterns
45,000 m²plant in Anji
EU & USmain export markets
20+Years building chairs
45,000 m²Factory floor in Anji
300+People, incl. 50+ technical
4Chair families under one roof
Our story
We grew up in the town that makes chairs
Anji is where a large share of the world's chairs are made, and Demu has been part of that for more than twenty years — long enough that the people welding our frames learned the trade here, not from a manual. Being in Anji means foam, fabric, steel tube, gas lifts and plating sit within a short drive, so when a buyer changes a colour or a frame, we are not waiting weeks on a far-away supplier.
"A chair is simple until you make ten thousand of them the same. That repeatability is the whole job, and it is what twenty years buys you."
- Four families, one floorDining, leisure and office chairs plus bar stools — quoted and shipped together instead of from four suppliers.
- Quality systems in placeWe run ISO 9001 and ISO 14000 systems, and a national design award sits behind the studio work.
- Tested, then documentedChairs are built and tested to BIFMA / EN patterns; third-party reports arranged per order.
What we make
Three lines most buyers start with
We also build home-office chairs, but these are the families we hold the most tooling for and quote sharpest. Each page lists real specs and the trade-offs worth knowing before you sample.
Leisure Chairs
Accent and lounge chairs with shaped backs and gold or powder-coated frames, for lobbies, cafés and living spaces.
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Bar Stools
Counter and bar-height stools with footrests and stable bases — fixed-height or gas-lift swivel, for bars and kitchens.
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OEM & ODM
Your label on our line, or your sketch on our floor
OEM buyers send a finished chair to copy and we match it, sample it, and run it under your brand. ODM buyers arrive with a market and a price and we build the chair around them from our own frames and patterns. Both are routine here. The honest variable is lead time, and we'll tell you up front which route is faster for your order.
- Sample before toolingWe confirm frame, fabric and colour on a physical sample so a container never arrives wrong.
- Private label & packagingYour logo, colourways, hang-tags and master-carton artwork — sorted in-house.
- Testing on requestBIFMA / EN bench testing and third-party SGS / TÜV reports per programme.
How a Demu chair is built
The four steps where a chair is won or lost
Nothing exotic — just the order we do things in, and the points where we refuse to cut a corner because it always comes back as a claim.
Frame
Steel tube cut, bent and welded — or beech cut and dried. Welds are ground before finish so they don't telegraph through plating.
Finish
Powder-coat, chrome or electroplate. We match the finish to where the chair lives, not just to the photo.
Foam & cover
Moulded HR foam to a set density, then cut-and-sewn covers. Stitch lines tooled to stay even across a run.
Pack & load
KD or assembled, with carton and corner protection proven over years of FCL shipping to picky markets.
Where we ship
From Anji to Europe, North America and beyond
Most of our chairs go to Europe and North America, with steady volume into Southeast Asia and South America. Years of FCL seating into standards-driven markets show up in the small things — carton strength, leg protection, labels that survive a damp container — and those are what keep your claims down.
Germany United Kingdom France Netherlands United States Canada Spain Southeast Asia South America Middle East
Send the spec — we'll quote the chair you actually need
Chair types, quantities and your market in a few lines. If something is outside what we run well, we'll say so rather than burn your sampling budget.